Marketing communication

    Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionaryResearch

    Original languageEnglish
    Title of host publicationEncyclopedia of Quality and the Service Economy
    EditorsSu Mi Dahlgaard-Park
    PublisherSAGE Publications
    Publication statusPublished - 2015

    Subject classification (UKÄ)

    • Media and Communication Studies

    Cite this