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Marketing communication

Mats Heide

    Research output: Chapter in Book/Report/Conference proceeding › Entry for encyclopedia/dictionary › Research

    Original languageEnglish
    Title of host publicationEncyclopedia of Quality and the Service Economy
    Editors/authorsSu Mi Dahlgaard-Park
    PublisherSAGE Publications
    Publication statusPublished - 2015

    Subject classification (UKÄ)

    • Media and Communication Studies

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