Marketing Megalomania: The Madness of Brand Management

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	Brand Theories
Subtitle of host publication	Perspectives on Brands and Branding
Editors	Jon Bertilsson, Veronika Tarnovskaya
Publisher	Studentlitteratur AB
Pages	265-280
Number of pages	16
Edition	1
ISBN (Print)	9789144116242
Publication status	Published - 2017

Subject classification (UKÄ)

@inbook{410b750b66dc4631bfeb2f5f4aea0bed,

title = "Marketing Megalomania: The Madness of Brand Management",

author = "Peter Svensson",

year = "2017",

language = "English",

isbn = "9789144116242",

pages = "265--280",

editor = "Jon Bertilsson and Veronika Tarnovskaya",

booktitle = "Brand Theories",

publisher = "Studentlitteratur AB",

edition = "1",

}