Marknaden för populuxetryck efter sekelskiftet 1800

Around 1800 and thereafter there was a rising consumption of books and other print material in Sweden. Almanacs, handbooks and fiction, especially for women, children’s books, ABC- and conversation cards and other prints such as, games, pictures for cutting and music was advertised in newspapers and booksellers catalogues. In this text the production and commercialisation of these products is looked upon as populuxe; that is a relatively exclusive products intended for the common market (Hines 1986). By producing and ascribing aesthetic value and material quality to these products the reading culture becomes a culture of pleasure, were of course content, but to a very important degree also the form, decoration and the materiality of the goods is a constituting part of social relation and the cultural consumption that is mediated through the merchandise.