Marknadsorientering kräver mer än kundanpassning.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Popular science

Original language	Swedish
Title of host publication	Marknadsorientering – myter och möjligheter
Editors	Mattsson Lars-Gunnar
Publisher	Liber
Pages	149-168
ISBN (Print)	978-91-47-08892-8
Publication status	Published - 2008

Subject classification (UKÄ)

@inbook{30589d4aaf9e44ffb0f784be5f35e8e8,

title = "Marknadsorientering kr{\"a}ver mer {\"a}n kundanpassning.",

author = "Ulf Elg",

year = "2008",

language = "svenska",

isbn = "978-91-47-08892-8",

pages = "149--168",

editor = "Mattsson Lars-Gunnar",

booktitle = "Marknadsorientering – myter och m{\"o}jligheter",

publisher = "Liber",

address = "Sverige",

}