Abstract
This short encyclopedia article looks at the nomenclature and organizing logics of the field of mass media research. Four 'schools' of research are highlighted: the mainstream social science legacy, the various critical traditions, the culturalist perspective, and policy horizons.
| Original language | English |
|---|---|
| Title of host publication | Intrnational Encyclopedia of the Social and Behavioiral Sciences |
| Editors | Neil Smelser |
| Publisher | Pergamon Press Ltd. |
| ISBN (Print) | 10: 0080430767 |
| Publication status | Published - 2002 |
Subject classification (UKÄ)
- Media and Communications
Free keywords
- mass media
- schools of research
- research
- research rtraditions