Mobilizing Scandinavian Children and Youth for the Environment: Launching a Transnational Campaign 1968–1971

Björn Lundberg; David Larsson Heidenblad

doi:10.1007/978-3-031-05171-5_11

Mobilizing Scandinavian Children and Youth for the Environment: Launching a Transnational Campaign 1968–1971

Björn Lundberg, David Larsson Heidenblad

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Abstract

In 1968, Swedish insurance company Folksam launched the information campaign Front mot miljöförstöringen (“Front against Environmental Degradation”). The campaign culminated in 1969 with large public hearings where young people addressed local politicians and industry leaders about environmental problems. Throughout this campaign, the aim was to activate youth and make them co-creators of large-scale social change. Within a year, initiatives were taken to launch the campaign in other Nordic countries as well. In this chapter, we explore this early transnational Nordic initiative to raise environmental awareness and the role of children and youth in advancing these issues in the Swedish and Norwegian editions of the campaign. By analysing the various media involved, we specifically discuss the interplay between information and activation

Original language	English
Title of host publication	Nordic Media Histories of Propaganda and Persuasion
Editors	Fredrik Norén, Emil Stjernholm, C. Claire Thomson
Place of Publication	Cham
Publisher	Palgrave Macmillan
Pages	225-242
Number of pages	18
Edition	1
ISBN (Electronic)	978-3-031-05171-5
ISBN (Print)	978-3-031-05170-8, 978-3-031-05173-9
DOIs	https://doi.org/10.1007/978-3-031-05171-5_11
Publication status	Published - 2022

Subject classification (UKÄ)

History

Access to Document

10.1007/978-3-031-05171-5_11Licence: CC BY

1 Anthology (editor)
1 Book
1 Specialist publication article
1 Newspaper article

Nordic Media Histories of Propaganda and Persuasion
Norén, F. (Editor), Stjernholm, E. (Editor) & Thomson, C. C. (Editor), 2022, 1 ed. Cham: Palgrave Macmillan. 331 p.
Research output: Book/Report › Anthology (editor) › Research › peer-review

Open Access
Greta Thunberg emerged from five decades of environmental youth activism in Sweden
Lundberg, B. & Larsson Heidenblad, D., 2021 Nov 4, The Conversation.
Research output: Contribution to specialist publication or newspaper › Specialist publication article › Research

Open Access
Höjda nävar - från 1968 till Greta
Larsson Heidenblad, D. & Lundberg, B., 2021 Oct 20, Sydsvenskan, p. B14 1 p.
Research output: Contribution to specialist publication or newspaper › Newspaper article

1 Finished

Knowing the world: Children, global education and environmental activism in Sweden after 1945
Lundberg, B. (Researcher) & Larsson Heidenblad, D. (Researcher)
Crafoord Foundation
2021/01/25 → 2022/06/30
Project: Research

Cite this

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Mobilizing Scandinavian Children and Youth for the Environment: Launching a Transnational Campaign 1968–1971. / Lundberg, Björn ; Larsson Heidenblad, David.
Nordic Media Histories of Propaganda and Persuasion. ed. / Fredrik Norén; Emil Stjernholm; C. Claire Thomson. 1. ed. Cham: Palgrave Macmillan, 2022. p. 225-242.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

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Mobilizing Scandinavian Children and Youth for the Environment: Launching a Transnational Campaign 1968–1971

Abstract

Subject classification (UKÄ)

Access to Document

Fingerprint

Research output

Nordic Media Histories of Propaganda and Persuasion

Greta Thunberg emerged from five decades of environmental youth activism in Sweden

Höjda nävar - från 1968 till Greta

Projects

Knowing the world: Children, global education and environmental activism in Sweden after 1945

Cite this