Projects per year
Abstract
Newspapers and net papers are examples of complex multimodal documents consisting of texts, pictures and graphics. Although we encounter such documents in our everyday life, there is still little empirical evidence about how these formats are processed by readers. In our paper, we discuss myths about readers’ interaction with complex visual documents from the perspective of contrary empirical evidence. Eye tracking methodology and retrospective verbal protocols are used to reveal in detail the nature of attentional and cognitive processes underlying reception of complex documents. We will focus on attentional guidance and text-picture integration; general page-inherent reading paths vs. individual reading styles; and on the role of layout and media.
| Original language | English |
|---|---|
| Publication status | Unpublished - 2009 |
| Event | The 59th Annual Conference of the International Communication Association, 2009: Keywords in Communication, - Chicago, United States Duration: 2009 May 21 → 2009 May 25 |
Conference
| Conference | The 59th Annual Conference of the International Communication Association, 2009 |
|---|---|
| Country/Territory | United States |
| City | Chicago |
| Period | 2009/05/21 → 2009/05/25 |
Bibliographical note
Session: Visual Communication Division, What you see is what you get? Applying eye-tracking methodology in visual communication researchSubject classification (UKÄ)
- Philosophy
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Dive into the research topics of 'Myths and Truths about Readers' Interaction with Complex Visual Documents'. Together they form a unique fingerprint.Projects
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CCL: Thinking in Time: Cognition, Communication and Learning
Sahlén, B. (PI), Gärdenfors, P. (PI), Hesslow, G. (Researcher), Lindgren, M. (PI), Strömqvist, S. (PI), Byström, I. (Administrator), Sjöstrand, E. (Administrator), Mårtensson, J. (Researcher), Andersson, A. (Researcher), Hansson, K. (Researcher), Gullberg, M. (Researcher), Johansson, R. (Researcher), Johansson, M. (Researcher), Falck, A. (Researcher), Roll, M. (Researcher), Ståhlberg, F. (Researcher), Horne, M. (Researcher), Blomberg, F. (Researcher), Johansson, V. (Researcher), Nirme, J. (Research student), Gulz, A. (Researcher), van de Weijer, J. (Researcher), Paradis, C. (Researcher), Tärning, B. (Research student), Bramao, I. (Researcher), Sayehli, S. (Researcher), Löhndorf, S. (Research student), Willners, C. (Researcher), Blomberg, J. (Research assistant), Schötz, S. (Researcher), Haake, M. (Researcher), Brännström, J. (Researcher), Grenner, E. (Research student), Holsanova, J. (Researcher), Wengelin, Å. (Researcher), Johnsson, M. (Researcher), Winberg, S. (Researcher), Balkenius, C. (Researcher), Gharaee, Z. (Researcher) & Bååth, R. (Research student)
2008/01/01 → 2018/12/31
Project: Research