Original language | Swedish |
---|---|
Pages (from-to) | 61-74 |
Journal | European Journal of Marketing |
Volume | 30 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1996 |
Subject classification (UKÄ)
- Economics and Business
Research output: Contribution to journal › Article › peer-review
Original language | Swedish |
---|---|
Pages (from-to) | 61-74 |
Journal | European Journal of Marketing |
Volume | 30 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1996 |