Overcoming Methodological Individualism In Consumer Research: Possibilities and Challenges

Andrea Lucarelli, Joona Rokka, Joel Heitanen

Research output: Contribution to conference › Paper, not in proceeding › peer-review

Original language	English
Publication status	Published - 2017
Event	9th EIASM Workshop on Interpretative Consumer Research - Stockholm, Sweden Duration: 2017 Apr 27 → 2017 Apr 28

Conference	9th EIASM Workshop on Interpretative Consumer Research
Country/Territory	Sweden
City	Stockholm
Period	2017/04/27 → 2017/04/28

Subject classification (UKÄ)

@conference{7c60e362af5f4cfb8d2af16da329818c,

title = "Overcoming Methodological Individualism In Consumer Research: Possibilities and Challenges",

author = "Andrea Lucarelli and Joona Rokka and Joel Heitanen",

year = "2017",

language = "English",

note = "9th EIASM Workshop on Interpretative Consumer Research ; Conference date: 27-04-2017 Through 28-04-2017",

}