Participatory strategic communication: From one- and two-way communication to participatory communication through social media

Jesper Falkheimer; Mats Heide

Participatory strategic communication: From one- and two-way communication to participatory communication through social media

Department of Strategic Communication

Research output: Contribution to conference › Paper, not in proceeding › peer-review

Original language	English
Publication status	Unpublished - 2011
Event	ICA 2011 – Annual Conference of the International Communication Association, Pre-conference: Strategic communication – A concept at the center of applied communications - Boston Duration: 2011 May 26 → 2011 May 30

Conference

Conference	ICA 2011 – Annual Conference of the International Communication Association, Pre-conference: Strategic communication – A concept at the center of applied communications
Period	2011/05/26 → 2011/05/30

Subject classification (UKÄ)

Communication Studies

Cite this

@conference{b2cf036bcae540b2bedcce1b5d0bbd8c,

title = "Participatory strategic communication: From one- and two-way communication to participatory communication through social media",

author = "Jesper Falkheimer and Mats Heide",

year = "2011",

language = "English",

note = "ICA 2011 – Annual Conference of the International Communication Association, Pre-conference: Strategic communication – A concept at the center of applied communications ; Conference date: 26-05-2011 Through 30-05-2011",

}

Falkheimer, J & Heide, M 2011, 'Participatory strategic communication: From one- and two-way communication to participatory communication through social media', Paper presented at ICA 2011 – Annual Conference of the International Communication Association, Pre-conference: Strategic communication – A concept at the center of applied communications, 2011/05/26 - 2011/05/30.

Participatory strategic communication: From one- and two-way communication to participatory communication through social media. / Falkheimer, Jesper ; Heide, Mats.
2011. Paper presented at ICA 2011 – Annual Conference of the International Communication Association, Pre-conference: Strategic communication – A concept at the center of applied communications.

Research output: Contribution to conference › Paper, not in proceeding › peer-review

TY - CONF

T1 - Participatory strategic communication: From one- and two-way communication to participatory communication through social media

AU - Falkheimer, Jesper

AU - Heide, Mats

PY - 2011

Y1 - 2011

M3 - Paper, not in proceeding

T2 - ICA 2011 – Annual Conference of the International Communication Association, Pre-conference: Strategic communication – A concept at the center of applied communications

Y2 - 26 May 2011 through 30 May 2011

ER -