Planning for the market: Business planning before marketing and the continuation of organizing efforts

Scott Shane, Frédéric Delmar

Research output: Contribution to journalArticlepeer-review

171 Citations (SciVal)
Original languageEnglish
Pages (from-to)767-785
JournalJournal of Business Venturing
Volume19
Issue number6
DOIs
Publication statusPublished - 2004
Externally publishedYes

Subject classification (UKÄ)

  • Business Administration

Cite this