Abstract
It is shown that there are economics of scope in carrying a reputation, providing a rationale for multi-product firms in the absence of technological or organisational economies. It is also shown that a reputation for producing high quality of an old good may be necessary to introduce and maintain the production of a new good. (C) 2002 Elsevier Science B.V. All rights reserved.
| Original language | English |
|---|---|
| Pages (from-to) | 715-730 |
| Journal | International Journal of Industrial Organization |
| Volume | 20 |
| Issue number | 5 |
| DOIs | |
| Publication status | Published - 2002 |
Subject classification (UKÄ)
- Economics
Free keywords
- multi-product firms
- new goods
- reputation