Abstract
This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.
| Original language | English |
|---|---|
| Pages (from-to) | 4-11 |
| Journal | Journal of Revenue and Pricing Management |
| Volume | 11 |
| Issue number | 1 |
| Publication status | Published - 2012 |
Subject classification (UKÄ)
- Economics and Business
Free keywords
- pricing strategies
- pricing capabilities
- value-based pricing
- capabilities
- resources