Producing Marketing: Towards a Social-Phenomenology of Marketing Work

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Subject classification (UKÄ)

@article{3cb4fd22370b42d1913c795cd8052c74,

title = "Producing Marketing: Towards a Social-Phenomenology of Marketing Work",

author = "Peter Svensson",

year = "2007",

doi = "10.1177/1470593107080346",

language = "English",

volume = "7",

pages = "271--290",

journal = "Marketing Theory",

issn = "1741-301X",

publisher = "SAGE Publications",

number = "3",

}