Original language | English |
---|---|
Pages (from-to) | 271-290 |
Journal | Marketing Theory |
Volume | 7 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2007 |
Subject classification (UKÄ)
- Business Administration
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 271-290 |
Journal | Marketing Theory |
Volume | 7 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2007 |