Abstract
Design aesthetics concerns the study of the way the features of a product are perceived by an observer. This paper shows that the moment of perception can be advantageously described with the help of results from affective neuroscience. It also shows, among other things, that the affective state of an individual is always prior to a later, slower, conscious cognition, and that it influences judgment during purchase and use. This can also be observed in great detail through the measurement techniques used in affective neuroscience. A comparison with current models of affect in design research is also presented. Finally, results from affective neuroscience allow the designer to play with emotions, knowing which stimuli will have an impact on the individual and when.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 2nd International Conference on Research into Design - ICoRD'09 |
| Editors | Amaresh Chakrabarti |
| Place of Publication | Bangalore, India |
| Publisher | Research Publishing Services |
| Pages | 379-386 |
| Number of pages | 8 |
| ISBN (Print) | 978-981-08-2277-4 |
| Publication status | Published - 2009 |
| Event | 2nd International Conference on Research into Design - ICORD'09 - Bangalore Duration: 2009 Jan 7 → 2009 Jan 9 |
Conference
| Conference | 2nd International Conference on Research into Design - ICORD'09 |
|---|---|
| Period | 2009/01/07 → 2009/01/09 |
Bibliographical note
The authors have contributed equally.Subject classification (UKÄ)
- Design
Keywords
- consumer response
- affective neuroscience
- emotional design
- theories of affect
- industrial design
- machine design
- maskinkonstruktion