Responses to product features: An affective neuroscience perspective

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Design aesthetics concerns the study of the way the features of a product are perceived by an observer. This paper shows that the moment of perception can be advantageously described with the help of results from affective neuroscience. It also shows, among other things, that the affective state of an individual is always prior to a later, slower, conscious cognition, and that it influences judgment during purchase and use. This can also be observed in great detail through the measurement techniques used in affective neuroscience. A comparison with current models of affect in design research is also presented. Finally, results from affective neuroscience allow the designer to play with emotions, knowing which stimuli will have an impact on the individual and when.
Original languageEnglish
Title of host publicationProceedings of the 2nd International Conference on Research into Design - ICoRD'09
EditorsAmaresh Chakrabarti
Place of PublicationBangalore, India
PublisherResearch Publishing Services
Number of pages8
ISBN (Print)978-981-08-2277-4
Publication statusPublished - 2009
Event2nd International Conference on Research into Design - ICORD'09 - Bangalore
Duration: 2009 Jan 72009 Jan 9


Conference2nd International Conference on Research into Design - ICORD'09

Bibliographical note

The authors have contributed equally.

Subject classification (UKÄ)

  • Design


  • consumer response
  • affective neuroscience
  • emotional design
  • theories of affect
  • industrial design
  • machine design
  • maskinkonstruktion

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