Rethinking (Brand) Coolness as Affective Intensities

Jacob Östberg, Sofia Ulver, Joonas Rokka

Research output: Contribution to conference › Other › peer-review

Original languageEnglish
Publication statusUnpublished - 2024 Mar 14
EventBrand Camp 6 - University of Innsbrück, Obergurgl, Austria
Duration: 2024 Mar 14 → 2024 Mar 16

Conference

ConferenceBrand Camp 6
Country/TerritoryAustria
CityObergurgl
Period2024/03/14 → 2024/03/16

Subject classification (UKÄ)

  • Business Administration

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