Saving the social legitimacy of marketing: Creating a utopian sustainable future through the concerted use of marketing theory and practice

Carys Egan-Wyer; Jon Bertilsson

Saving the social legitimacy of marketing: Creating a utopian sustainable future through the concerted use of marketing theory and practice

Carys Egan-Wyer, Jon Bertilsson

Marketing

Research output: Contribution to conference › Paper, not in proceeding › peer-review

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Abstract

Considering the climate crisis, critical marketing literature warns that the social legitimacy of marketing is at stake. Drawing upon the idea of imagined futures, we advance the notion that marketing can save its legitimacy by envisioning and “selling” the conditions of a sustainable future reality to society—as utopian.

Original language	English
Pages	1-17
Publication status	Published - 2023 Jun 29
Event	Consumer Culture Theory Conference 2023 (CCTC2023): CCTC2023: Utopia Revisited - AF-Borgen, Lund, Sweden Duration: 2023 Jun 27 → 2023 Jun 30 https://www.cctc2023.com

Conference

Conference	Consumer Culture Theory Conference 2023 (CCTC2023)
Abbreviated title	CCTC2023: Utopia Revisited
Country/Territory	Sweden
City	Lund
Period	2023/06/27 → 2023/06/30
Internet address	https://www.cctc2023.com

Subject classification (UKÄ)

Business Administration

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

CCT2023_Saving_the_social_legitimacy_of_marketingOther version, 604 KB

Cite this

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Y2 - 27 June 2023 through 30 June 2023

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Saving the social legitimacy of marketing: Creating a utopian sustainable future through the concerted use of marketing theory and practice

Abstract

Conference

Subject classification (UKÄ)

UN SDGs

Access to Document

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Cite this