Service Quality - from Value Creation to Customer satisfaction, Loyalty and Brand Equity

Research output: Book/ReportAnthology (editor)Research

Original languageEnglish
PublisherRoutledge
Volume22
Publication statusPublished - 2011

Publication series

NameTotal Quality Management & Business Excellence
Volume22
ISSN (Print)1478-3363

Subject classification (UKÄ)

  • Social Sciences Interdisciplinary

Free keywords

  • Service Quality
  • Service Value
  • Value Creation
  • E-Service Quality
  • Service Quality Perceptions in Retail
  • Service Quality in Airport

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