Abstract
Social media has opened up a new tactical front for political campaigns, and the 2017 General Election showed how citizens – armed with smartphones, computers, and tablets – actively enlisted their support in the online electoral battleground. In this report, we look at how Labour supporters leveraged the platform-specific features of different social media to widely promote their favored candidate or cause.
| Original language | English |
|---|---|
| Title of host publication | UK Election Analysis 2017 |
| Subtitle of host publication | Media, Voters and the Campaign |
| Editors | Einar Thorsen, Daniel Jackson, Darren Lilleker |
| Publisher | The Centre for the Study of Journalism, Culture and Community, Bournemouth University |
| Chapter | 5 |
| Pages | 91 |
| Number of pages | 1 |
| ISBN (Electronic) | 978-1-910042-14-4 |
| ISBN (Print) | 978-1-910042-15-1 |
| Publication status | Published - 2017 |
Subject classification (UKÄ)
- Political Science (excluding Peace and Conflict Studies)