Sonic Branding:  From Brand Image to Brand Imagination

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	English
Title of host publication	The Oxford Handbook of Sound & Imagination
Editors	Mark Grimshaw, Mads Walther-Hansen, Martin Knakkergaard
Place of Publication	Oxford
Publisher	Oxford University Press
Volume	1
DOIs	https://doi.org/10.1093/oxfordhb/9780190460167.013.18
Publication status	Published - 2019 Oct 10

Subject classification (UKÄ)

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title = "Sonic Branding: From Brand Image to Brand Imagination",

author = "Clara Gustafsson",

year = "2019",

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day = "10",

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editor = "Mark Grimshaw and Mads Walther-Hansen and Martin Knakkergaard",

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publisher = "Oxford University Press",

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}

TY - CHAP

T1 - Sonic Branding

T2 - From Brand Image to Brand Imagination

AU - Gustafsson, Clara

PY - 2019/10/10

Y1 - 2019/10/10

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DO - 10.1093/oxfordhb/9780190460167.013.18

M3 - Book chapter

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BT - The Oxford Handbook of Sound & Imagination

A2 - Grimshaw, Mark

A2 - Walther-Hansen, Mads

A2 - Knakkergaard, Martin

PB - Oxford University Press

CY - Oxford

ER -