Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China

Research output: Contribution to journalArticlepeer-review

29 Citations (SciVal)
Original languageEnglish
Pages (from-to)183-193
JournalJournal of Retailing and Consumer Services
Volume18
Issue number3
Publication statusPublished - 2011

Subject classification (UKÄ)

  • Communication Studies

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