Study of alternative strategies to the task clarification activity of the market-pull product development process model

Damien Motte

doi:10.1115/DETC2009-86410

Study of alternative strategies to the task clarification activity of the market-pull product development process model

Damien Motte

Innovation

Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding › peer-review

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Abstract

A very large majority of the current product development process models put forward in textbooks present a homogenous structure, what Ulrich & Eppinger [1] call the market-pull model, presented as a generic one, while other possible product development process models are merely seen as variants. This paper focuses on the task clarification and derived activities (mainly the systematic search for customer needs through market study and the supplementary development costs it entails) and investigates two alternative strategies that are not derived from the generic process model. The first alternative is the market-pull model without an extensive task clarification. The second is the application of the so-called expeditionary marketing strategy. With the help of simplified analytic modeling, the conditions for which these alternatives are as efficient as the generic process model are discussed. This advocates the development of more flexible process models.

[1] Ulrich, K. T. and Eppinger, S. D., 2008, Product Design and Development, 4th Edition, McGraw-Hill, London.

Original language	English
Title of host publication	Proceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09
Place of Publication	New York, NY
Publisher	American Society Of Mechanical Engineers (ASME)
Pages	729-738
Number of pages	10
Volume	8
ISBN (Electronic)	978-0-7918-3856-3
ISBN (Print)	978-0-7918-4905-7
DOIs	https://doi.org/10.1115/DETC2009-86410
Publication status	Published - 2009
Event	21st International Conference on Design Theory and Methodology - DETC/DTM'09 - San Diego, CA Duration: 2009 Aug 30 → 2009 Sept 2

Conference

Conference	21st International Conference on Design Theory and Methodology - DETC/DTM'09
Period	2009/08/30 → 2009/09/02

Subject classification (UKÄ)

Production Engineering, Human Work Science and Ergonomics

Free keywords

engineering design process
product introduction
product development
machine design
maskinkonstruktion

Access to Document

10.1115/DETC2009-86410

20090508_DETC09_motte_1_withErratum_cpFinal published version, 389 KB
20090508_DETC09_motte_3_cpFinal published version, 316 KB

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Motte, D. (2009). Study of alternative strategies to the task clarification activity of the market-pull product development process model. In Proceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09 (Vol. 8, pp. 729-738). Article DETC2009-86410 American Society Of Mechanical Engineers (ASME). https://doi.org/10.1115/DETC2009-86410

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Motte, D 2009, Study of alternative strategies to the task clarification activity of the market-pull product development process model. in Proceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09. vol. 8, DETC2009-86410, American Society Of Mechanical Engineers (ASME), New York, NY, pp. 729-738, 21st International Conference on Design Theory and Methodology - DETC/DTM'09, 2009/08/30. https://doi.org/10.1115/DETC2009-86410

Study of alternative strategies to the task clarification activity of the market-pull product development process model. / Motte, Damien.
Proceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09. Vol. 8 New York, NY: American Society Of Mechanical Engineers (ASME), 2009. p. 729-738 DETC2009-86410.

Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding › peer-review

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BT - Proceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09

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Study of alternative strategies to the task clarification activity of the market-pull product development process model

Abstract

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Subject classification (UKÄ)

Free keywords

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