Sustaining Legitimacy and Trust in a Data-Driven Society

Securing the continued growth of the digital economy will largely depend on how we manage consumer data, and which operators and tools we use to moderate, analyze and trade that data, according to guest author Stefan Larsson of Lund University Internet Institute. If users were to begin to perceive the collection and handling of their personal data as illegitimate, he argues, their trust in digital services would almost certainly decline, which would have a significant negative impact on service providers and the digital economy as a whole.