Abstract
Temples in China participate in the competition for believers and are active players in the
religious economy. The managers of the most successful new temples engage in strategic decision
making about marketing, promotion, innovation, and public activities to increase the visibility
and appeal of their temples. We illustrate with examples and data from our studies of eight new
temples to the deity Wong Tai Sin (Huang Daxian) in Guangdong and Zhejiang between the late
1980s and 2004.
religious economy. The managers of the most successful new temples engage in strategic decision
making about marketing, promotion, innovation, and public activities to increase the visibility
and appeal of their temples. We illustrate with examples and data from our studies of eight new
temples to the deity Wong Tai Sin (Huang Daxian) in Guangdong and Zhejiang between the late
1980s and 2004.
| Original language | English |
|---|---|
| Title of host publication | State, Market, and Religions in Chinese Societies |
| Editors | Fenggang Yang, Josheph B. Tamney |
| Publisher | Brill |
| ISBN (Print) | 90-04-14597-4 |
| Publication status | Published - 2005 |
Subject classification (UKÄ)
- History and Archaeology
Free keywords
- religious economy
- China
- temples