Abstract
I kapitlet behandlas tre historiska och tre nutida ansatser till servicemötet. Ansatsernas respektive särdrag analyseras och problematiseras.
| Original language | Swedish |
|---|---|
| Title of host publication | Multidisciplinära öppningar |
| Editors | Hervé Corvellec, Hans Lindquist |
| Publisher | Liber |
| Pages | 11-31 |
| ISBN (Print) | 978-91-47-07598-0 |
| Publication status | Published - 2005 |
Subject classification (UKÄ)
- Other Social Sciences
Free keywords
- service encounter
- nordic school of services
- marketing management
- relationship marketing
- customer relationship management