The Arn Franchise : Launching a Small Country Blockbuster

Research output: Contribution to journalArticlepeer-review

Abstract

Study of the Swedish film Arn in relation to marketing, tourism and adaptation.
Original languageEnglish
Pages (from-to)60-67
JournalFilm International
Volume6
Issue number5
Publication statusPublished - 2008

Subject classification (UKÄ)

  • Arts

Keywords

  • action spectacle
  • pre-sold property
  • franchise
  • blockbuster
  • Arn
  • Jan Guillou
  • Medieval night hero

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