The bandwagon effect in an online experiment with real political organisations

Research output: Contribution to journalArticlepeer-review


This study examined through an online experiment how pre-election pollsaffect voters. The results revealed that votes for the most popular optionincreased on average by 7% when polls were shared with participants, shiftingaway from both minority options and options with intermediate popularity.This bandwagon effect was consistent across different electoral systems anddifferent political issues. In the experiment, participants voted on the distri-bution of $1,200 between politically active organisations. This experiment isunique in that it offered a highly controlled environment to study voting andexamined voting options that are relevant to participants because of real-worldpolitical consequences.
Original languageEnglish
Article numberedaa08
Pages (from-to)412-421
JournalInternational Journal of Public Opinion Research
Issue number2
Early online date2020
Publication statusPublished - 2021
Externally publishedYes

Subject classification (UKÄ)

  • Political Science
  • Information Systems, Social aspects


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