This study examined through an online experiment how pre-election pollsaffect voters. The results revealed that votes for the most popular optionincreased on average by 7% when polls were shared with participants, shiftingaway from both minority options and options with intermediate popularity.This bandwagon effect was consistent across different electoral systems anddifferent political issues. In the experiment, participants voted on the distri-bution of $1,200 between politically active organisations. This experiment isunique in that it offered a highly controlled environment to study voting andexamined voting options that are relevant to participants because of real-worldpolitical consequences.
Subject classification (UKÄ)
- Political Science
- Information Systems, Social aspects