The Contribution of Innovation to CSR and Sustainability Implementation by Firms in Emerging Markets

Veronika Tarnovskaya; Sara  Melén Hånell; Daniel  Tolstoy

The Contribution of Innovation to CSR and Sustainability Implementation by Firms in Emerging Markets

Veronika Tarnovskaya (Guest editor), Sara Melén Hånell (Guest editor), Daniel Tolstoy (Guest editor)

Marketing

Stockholm School of Economics

Research output: Contribution to journal › Special Issue (editor) › peer-review

Abstract

The paper bridges sustainability and market-shaping literature to conceptualize and empirically explore the role of social innovation in the implementation of a proactive corporate sustainability by a MNE in the emerging market. An in-depth qualitative study of H&M’s fair living wages program in Bangladesh reveals a number of grand challenges and proactive activities on two levels: factory and industry as well as the transformative role of social innovation in orchestrating activities and engaging local stakeholders to prepare for radical change. Social innovation represents an on-going project involving multiple stakeholders, which requires a long-term commitment from MNEs.

Original language	English
Journal	Sustainability
Volume	special issue
Publication status	Published - 2021 Dec 29

Subject classification (UKÄ)

Business Administration

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://www.mdpi.com/journal/sustainability/special_issues/csr_sus

Cite this

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N2 - The paper bridges sustainability and market-shaping literature to conceptualize and empirically explore the role of social innovation in the implementation of a proactive corporate sustainability by a MNE in the emerging market. An in-depth qualitative study of H&M’s fair living wages program in Bangladesh reveals a number of grand challenges and proactive activities on two levels: factory and industry as well as the transformative role of social innovation in orchestrating activities and engaging local stakeholders to prepare for radical change. Social innovation represents an on-going project involving multiple stakeholders, which requires a long-term commitment from MNEs.

AB - The paper bridges sustainability and market-shaping literature to conceptualize and empirically explore the role of social innovation in the implementation of a proactive corporate sustainability by a MNE in the emerging market. An in-depth qualitative study of H&M’s fair living wages program in Bangladesh reveals a number of grand challenges and proactive activities on two levels: factory and industry as well as the transformative role of social innovation in orchestrating activities and engaging local stakeholders to prepare for radical change. Social innovation represents an on-going project involving multiple stakeholders, which requires a long-term commitment from MNEs.

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M3 - Special Issue (editor)

SN - 2071-1050

VL - special issue

JO - Sustainability

JF - Sustainability

ER -

The Contribution of Innovation to CSR and Sustainability Implementation by Firms in Emerging Markets

Abstract

Subject classification (UKÄ)

UN SDGs

Access to Document

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Cite this