Maximising media coverage is one way for Supreme Audit Institutions (SAIs) to account for themselves and it has been argued that SAIs can become independent partners with the media. This strategy may appear appealing in particular when a response to audits is not compulsory. However, based on a case study of the Swedish National Audit Office (SNAO) in the years 2003-2007, this paper shows that several risks follow from a dissemination strategy focused on maximising media coverage. For example, it may result in an overly critical position in relation to the Executive, thereby challenging both SAI neutrality and SAI independence.
|Journal||Financial Accountability & Management|
|Publication status||Published - 2014|
Bibliographical noteAccepted for publication in Financial Accountability & Management (forthcoming, estimated publication 2014).
Subject classification (UKÄ)
- Economics and Business
- Business Administration
- National audit office
- state auditing