The formation of international retail image: from instrumental transfer to everyday practice

Research output: Contribution to conferencePaper, not in proceedingpeer-review

Original languageEnglish
Publication statusUnpublished - 2008
EventNordic Retail and Wholesale Conference, 2008 - Norrtälje, Sweden
Duration: 2008 Nov 6 → …

Conference

ConferenceNordic Retail and Wholesale Conference, 2008
Abbreviated titleNRWC
Country/TerritorySweden
CityNorrtälje
Period2008/11/06 → …

Subject classification (UKÄ)

  • Business Administration

Free keywords

  • International retail image
  • narrative construction
  • consumption
  • everyday practice

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