The Influence of Inter-Firm Market and Brand Orientation on Firms’ Performance

Ulf Elg; Pervez Ghauri; Agniezcka Chidlow

The Influence of Inter-Firm Market and Brand Orientation on Firms’ Performance

Ulf Elg, Pervez Ghauri, Agniezcka Chidlow

Department of Business Administration

University of Birmingham

Research output: Contribution to conference › Paper, not in proceeding › peer-review

Original language	English
Publication status	Published - 2017 Jun 20
Event	Conference Consortium for International Marketing Research 2017: Local-Global connections in international marketing - School of Economics and Management, University of Florence, Florence, Italy Duration: 2017 Jun 20 → 2017 Jun 23 Conference number: 26 http://www.disei.unifi.it/vp-221-cimar-2017-florence.html

Conference

Conference	Conference Consortium for International Marketing Research 2017
Abbreviated title	CIMaR 2017
Country/Territory	Italy
City	Florence
Period	2017/06/20 → 2017/06/23
Internet address	http://www.disei.unifi.it/vp-221-cimar-2017-florence.html

Subject classification (UKÄ)

Business Administration

Cite this

@conference{89c5a2154fec452684105df97791f93d,

title = "The Influence of Inter-Firm Market and Brand Orientation on Firms{\textquoteright} Performance",

author = "Ulf Elg and Pervez Ghauri and Agniezcka Chidlow",

year = "2017",

month = jun,

day = "20",

language = "English",

note = "Conference Consortium for International Marketing Research 2017 : Local-Global connections in international marketing, CIMaR 2017 ; Conference date: 20-06-2017 Through 23-06-2017",

url = "http://www.disei.unifi.it/vp-221-cimar-2017-florence.html",

}