In this article the mediatisation of Zlatan Ibrahimovic's autobiography, written by the journalist David Lagercrantz, is investigated through the reception of the book as well as of other media formats in which it was made public. A main point made is that the processes of mediatisation is a main factor in creating a literary trademark and bestseller. The footballer's mythic life story, as expressed in the autobiography and in media over the years, is both racified, marked by class and an imagined national community which augments the ongoing hype surrounding this specific autobiography.
|Title of host publication||Hype : bestsellers and literary culture|
|Editors||Jon Helgason, Ann Steiner, Sara Kärrholm|
|Publisher||Nordic Academic Press|
|Publication status||Published - 2014|
- Mediatisation Autobiography Race Class Nationalism