The Nordic wave in place branding: A manifesto

Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimothy

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationThe Nordic wave in place branding
Subtitle of host publicationpoetics, practices, politics
EditorsCecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
PublisherEdward Elgar Publishing
Chapter19
Pages236
Number of pages244
ISBN (Print)978 1 78897 431 8
Publication statusPublished - 2019 Nov

Subject classification (UKÄ)

  • Communication Studies

Free keywords

  • place branding
  • Nordic
  • conceptual model

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