The Nordic wave in place branding: poetics, practices, politics

Cecilia Cassinger (Editor), Andrea Lucarelli (Editor), Szilvia Gyimothy (Editor)

Research output: Book/ReportAnthology (editor)Researchpeer-review

Abstract

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts written by researchers in marketing, tourism, geography, communication, sociology and political science.
Original languageEnglish
PublisherEdward Elgar Publishing
Number of pages288
ISBN (Print)9781788974318
Publication statusPublished - 2019

Subject classification (UKÄ)

  • Media and Communications
  • Social and Economic Geography

Free keywords

  • place branding
  • place making
  • critical perspectives
  • Nordic
  • politics

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