The Polymorphous Nature of Place Branding: A Comparison of Stockholm and Turin

Andrea Lucarelli, Massimo Giovanardi

Research output: Contribution to journal › Published meeting abstract › peer-review

AuthorCount:2;

Subject classification (UKÄ)

@article{67de2879a37348ffa67d457940fd634e,

title = "The Polymorphous Nature of Place Branding: A Comparison of Stockholm and Turin",

author = "Andrea Lucarelli and Massimo Giovanardi",

note = "AuthorCount:2;",

year = "2015",

language = "English",

volume = "35",

pages = "139--139",

journal = "Journal of Macromarketing",

issn = "0276-1467",

publisher = "SAGE Publications",

number = "1",

}