The Reputation of the "World's Most Prestigious Award": The Nobel Prize

Stephen A Greyser; Mats Urde

The Reputation of the "World's Most Prestigious Award": The Nobel Prize

Stephen A Greyser, Mats Urde

Department of Business Administration

Harvard Business School

Research output: Other contribution › Teaching case

Abstract

At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)

Original language	English
Short description	Teaching Case
Publisher	Harvard Business Publishing
Number of pages	18
Place of Publication	Boston
Publication status	Published - 2018 Sept 17

Publication series

Name	HBS Case Collection
Publisher	Harvard Business School Publishing
No.	919-401

Subject classification (UKÄ)

Business Administration

Free keywords

Nobel Prize
Reputation
Corporate Brand
corporate brand identity
corporate brand identity matrix
networked brand

Access to Document

https://www.hbs.edu/faculty/Pages/item.aspx?num=54917

LBMG: Lund Brand Management Group
Anselmsson, J. (Researcher), Hollebeek, L. (Researcher), Johansson, U. (Researcher), Elg, U. (Researcher), Urde, M. (Researcher), Bondesson, N. (Researcher), Tarnovskaya, V. (Researcher), Koch, C. (Researcher), Melin, F. (Researcher), Tam, K.-D. (Researcher), Tunca, B. (Researcher), Gromark, J. (Researcher), Grönholm, M. (Researcher) & Bertilsson, J. (Researcher)
2009/12/01 → …
Project: Network

2 Invited talk
1 External Reviewer of PhD thesis/Opponent

THE BRAND MATRIX: Corporate Brand Leadership Starts from the Inside
Urde, M. (Keynote/plenary speaker) & iglesias , O. (Member of panel)
2024 Nov 23
Activity: Talk or presentation › Invited talk
Podcast on Branding is Leadership
Urde, M. (Role not specified)
2024 Nov 21
Activity: Talk or presentation › Invited talk
Brand orientation in action: Toward a relational approach
Urde, M. (Role not specified) & Gyrd-Jones, R. I. (Role not specified)
2022 Nov 16
Activity: Examination and supervision › External Reviewer of PhD thesis/Opponent

ResearchGate Score 2022
Urde, M. (Recipient), 2022 Nov 30
Prize: Other distinction

File

Cite this

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abstract = "At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world{\textquoteright}s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, {\textquoteleft}for how much longer?{\textquoteright}” (The Economist, January 2, 2016)",

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AB - At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)

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PB - Harvard Business Publishing

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The Reputation of the "World's Most Prestigious Award": The Nobel Prize

Abstract

Publication series

Subject classification (UKÄ)

Free keywords

Access to Document

Fingerprint

Projects

LBMG: Lund Brand Management Group

Activities

THE BRAND MATRIX: Corporate Brand Leadership Starts from the Inside

Podcast on Branding is Leadership

Brand orientation in action: Toward a relational approach

Prizes

ResearchGate Score 2022

Cite this