The role of global, macro and micro level matching in market entry and positioning on emerging consumer markets

Research output: Contribution to conferencePaper, not in proceeding

Original languageEnglish
Publication statusPublished - 2006
Eventthe 32nd EIBA conference -
Duration: 0001 Jan 2 → …


Conferencethe 32nd EIBA conference
Period0001/01/02 → …

Subject classification (UKÄ)

  • Economics and Business
  • Business Administration

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