The slippery relationship between brand ethic and profit

Research output: Contribution to journalDebate/Note/Editorialpeer-review

Original languageEnglish
Pages (from-to)125-136
JournalEphemera: Theory and Politics in Organization
Volume14
Issue number1
Publication statusPublished - 2014

Subject classification (UKÄ)

  • Business Administration

Free keywords

  • Brands
  • marketing
  • consumption
  • ethics

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