The spread of product development methodology: Exploring drivers and barriers in Swedish industry

Viktor Hiort af Ornäs, Anders Warell, Andreas Larsson, Damien Motte, Santosh Jagtap

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The outcome of Design, Innovation and Product development research is often manifested as recommendations in the form of methods, but these do not always find their way into industrial application. This paper elaborates on drivers and barriers for the spread of product development methodology based on 41 interviews with managers, designers, developers and knowledge brokers. Results indicate a range of motives for adopting methods including e.g. coordination of different actors, generation of documentation, methods serving as tools for various design tasks etc. However; the value of tools must be seen in relation to local conditions and practices. The spread of methods occurs between and within organisations and may be actively supported while ideally “good tools spread themselves”. Participants call for methods to be scalable or malleable, guiding, informing and enabling without constraining or enforcing too rigid procedures.
Original languageEnglish
Title of host publicationProceedings of 10th International NordDesign Conference - NordDesign'14
Place of PublicationEspoo, Finland
PublisherAalto University and Design Society
Number of pages10
VolumeDS 81
ISBN (Print)978-1-904670-58-2
Publication statusPublished - 2014
Event10th Biannual NordDesign Conference, NordDesign 2014 - Espoo, Finland
Duration: 2014 Aug 272014 Aug 29

Publication series

PublisherDesign Society
VolumeDS 81


Conference10th Biannual NordDesign Conference, NordDesign 2014

Subject classification (UKÄ)

  • Production Engineering, Human Work Science and Ergonomics


  • Product development methods
  • knowledge diffusion
  • design
  • innovation


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