The volatile compromise: an intertextual approach to store image

    Research output: Contribution to conferencePaper, not in proceedingpeer-review

    Original languageEnglish
    Publication statusUnpublished - 2005
    EventEuropean Association of Education and Research in Commercial Distribution - Lund, Sweden
    Duration: 2005 Jun 29 → …

    Conference

    ConferenceEuropean Association of Education and Research in Commercial Distribution
    Country/TerritorySweden
    Period2005/06/29 → …

    Subject classification (UKÄ)

    • Media and Communication Studies

    Free keywords

    • Retail image
    • intertextuality
    • meaning
    • IKEA

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