Towards a framework to identify expected and potential enterprise-wide benefits of CRM systems

Malini Jayaganesh, Graeme Shanks, Sven Carlsson

Research output: Chapter in Book/Report/Conference proceeding › Paper in conference proceeding › peer-review

Original languageEnglish
Title of host publicationProceedings of the 15th Australasian Conference on Information Systems
Publication statusPublished - 2004

Subject classification (UKÄ)

  • Information Systems, Social aspects (including Human Aspects of ICT)
  • Economics and Business

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