Abstract
This study analyses seven sufficiency-oriented SMEs in the French fashion sector, categorizing their strategies into efficiency, shift and sufficiency. It reveals the tension in balancing sustainability with financial viability, highlighting the systemic challenges posed by consumer preference for fast fashion.
| Original language | English |
|---|---|
| Title of host publication | Sufficiency in Business |
| Subtitle of host publication | The Transformative Potential of Business for Sustainability |
| Publisher | Transcript-Verlag |
| Pages | 197-223 |
| Number of pages | 27 |
| ISBN (Electronic) | 9783839469101 |
| ISBN (Print) | 9783837669107 |
| DOIs | |
| Publication status | Published - 2024 May |
Subject classification (UKÄ)
- Economics and Business