Tourism is today the biggest industry in the world, and tour operators are a central link in the tourism supply chain. As a consequence of their key position, tour operators have the potential to influence both the primary producers of tourist services and the tourists. Increased awareness of the media and general public will create pressures on the tour operators - first to work towards incorporating sustainability principles in their operation, and second, to inform the concerned stakeholders about these efforts. This research investigates the application of sustainability reporting to the tour operating business, as a tool to communicate environmental, social and economic performance.
- Social Sciences Interdisciplinary
- Sustainability reporting