Travelling Business Models: On adapting business models to new contexts

Research output: ThesisDoctoral Thesis (compilation)

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Abstract

How business models are configured can provide one solution to bringing forward sustainable innovations and transforming businesses and industries so that they become more sustainable. Creating a shift in the energy sector’s use of renewable sources is of particular importance since the energy sector is the source of one-fourth of all global greenhouse gas emissions. In California, the dominant business model for solar energy is the so-called third-party-ownership business model (TPO). It can be described as a “Cleantech-as-a-service business model” based on product usage rather than the traditional direct ownership model. The research in this thesis started with the observation that actors in European markets were adopting the TPO business model. However, despite being portrayed in various media and reports as a successful archetype to copy, the TPO was in fact adapted to fit its new market contexts.

The research in this thesis focuses on the phenomenon of the “travelling TPO” to empirically explore how a BM “circulating out there” as a model to follow is brought into a new context and adapted to fit it. The findings show that business models are highly context dependent and that both external market conditions and internal organizational factors influence business models that are brought into new contexts. The thesis presents business model translation as an emergent and actor-oriented view on how organizations recognize, adopt and adapt business models as models to follow. In line with a translation perspective, the research reveals that the tacit and ambiguous nature of business models allow actors involved in bringing and adapting business models into new settings to shape them according to their experiences and interests. Through interpretations and adaptations, actors continuously create preliminary translations of a business model that iteratively resonate with the new context. This eventually allows the business model to be contextualized in its new setting.
Translated title of the contributionResande Affärsmodeller: Om att anpassa affärsmodeller till nya sammanhang
Original languageEnglish
QualificationDoctor
Awarding Institution
  • Faculty of Engineering, LTH
Supervisors/Advisors
  • Bengtsson, Lars, Supervisor
  • Wadin, Jessica, Assistant supervisor
  • Alexanderson, Ola, Assistant supervisor
Thesis sponsors
Award date2018 May 30
Place of PublicationLund
Publisher
Print ISBNs978-91-7753-663-5
Electronic ISBNs978-91-7753-664-2
Publication statusPublished - 2018 May 4

Bibliographical note

Defence details
Date: 2018-05-30
Time: 13:00
Place: Stora hörsalen, IKDC, Sölvegatan 26, Lund University, Faculty of Engineering LTH.
External reviewer(s)
Name: Haefliger, Stefan
Title: Professor
Affiliation: City University, London and ETH Zurich, Switzerland
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Subject classification (UKÄ)

  • Engineering and Technology

Keywords

  • business model
  • innovation
  • translation
  • sustainability
  • process
  • solar energy

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