Trick or treatment. Brokering biotech.

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearch


This chapter focuses on technology-brokers and inventors who operate in a medical context. It aims to discuss how relationships between the actors involved affect the possibility of transforming innovations into consumables, and to describe the kind of social work needed to successfully make this transformation. The chapter explores some of those tricks by using the concept 'net work' when discussing technology-brokers, 'face work' when talking about inventors, and finally 'trust work' when considering relationships between several actors. Brokering is, of course, not restricted to the specific arena of medicine and biotechnology. This middle-man position can be found in many different contexts. Erving Goffman introduced the concept of face work in the 1950s, In brief, the concept is about how people try to maintain a balance or consistency between their actions and presentations of themselves
Original languageEnglish
Title of host publicationMagic, Culture, and the New Economy
EditorsOrvar Löfgren, Robert Willim
PublisherBerg Publishers
ISBN (Print)1-84520-091-8, 978-184520-091-6, 1-84520-090-X, 978-184520-090-9
Publication statusPublished - 2005

Bibliographical note

Republished by T&F 2020, eISBN: 9781003103196

Subject classification (UKÄ)

  • Ethnology


  • technology
  • marketing
  • culture


Dive into the research topics of 'Trick or treatment. Brokering biotech.'. Together they form a unique fingerprint.

Cite this