Trust and Credibility as Basis of Corporate Social Responsibility

Bentele Guenter, Howard Nothhaft

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Abstract

Trust and Credibility as Basis of Corporate Social Responsibility
Original languageEnglish
Title of host publicationThe Handbook of Communication and Corporate Social Responsibility
EditorsOyvind Ihlen, Jennifer Bartlett, Steve May
PublisherJohn Wiley & Sons Inc.
Pages208-230
Publication statusPublished - 2011
Externally publishedYes

Subject classification (UKÄ)

  • Media and Communication Studies

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