Trust as an instance of asymmetrical reciprocity: An ethics perspective on corporate brand management

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	142-150
Journal	Business Ethics. A European Review
Volume	14
Issue number	2
DOIs	https://doi.org/10.1111/j.1467-8608.2005.00398.x
Publication status	Published - 2005
Externally published	Yes

Subject classification (UKÄ)

@article{a98284c34e6d4a4bb3259a1624014cd0,

title = "Trust as an instance of asymmetrical reciprocity: An ethics perspective on corporate brand management",

author = "Clara Gustafsson",

year = "2005",

doi = "10.1111/j.1467-8608.2005.00398.x",

language = "English",

volume = "14",

pages = "142--150",

journal = "Business Ethics. A European Review",

issn = "1467-8608",

publisher = "Wiley-Blackwell",

number = "2",

}

TY - JOUR

T1 - Trust as an instance of asymmetrical reciprocity: An ethics perspective on corporate brand management

AU - Gustafsson, Clara

PY - 2005

Y1 - 2005

U2 - 10.1111/j.1467-8608.2005.00398.x

DO - 10.1111/j.1467-8608.2005.00398.x

M3 - Article

SN - 1467-8608

VL - 14

SP - 142

EP - 150

JO - Business Ethics. A European Review

JF - Business Ethics. A European Review

IS - 2

ER -