Typography serving ideology: typography of the Romanian newspapers before and after the communist takeover

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Abstract

Between the two world wars the typography of the Romanian newspapers followed the general development and the use of serif typefaces for the body type. The concern for the typography of the newspaper was rather conservative and worked a lot with the same kind of typography used for the fiction literature. After the communist take over in 1943 the typography of the newspapers followed the standards imposed by the propagandistic concerns, which followed the rule to use only sans serifs for the body type. The serif typefaces of the newspapers were put together and melted down as a demonstrative act of rupture with the bourgeois words and an entrance in to a new era of revolutionary thinking.
The proposed paper wants to explore the role that typography and fonts played in conveying ideologies and political statements and is a preparation to a field study on Romanian typographic landscape during 1918–1989, the interwar years and the communist era that follow after the end of the Second World War.

Both daily newspapers as Romania Libera (The free Romania) and magazines as the children magazine Cutezatorii (The Braves) used the sans serif typefaces during long periods of time.

The number of the newspapers and the extent they used the sans serif typefaces remains to be map out.
Translated title of the contributionTypografi i ideologins tjänst: typografin i rumänska tidningar före och efter kommunisternas maktövertagande
Original languageEnglish
Pages (from-to)45–53
JournalStudia Universitas Babes Bolyai. Philologia
Issue number2
Publication statusPublished - 2008
Externally publishedYes

Subject classification (UKÄ)

  • Cultural Studies

Keywords

  • typography
  • politics
  • ideologi

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