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Uncovering the corporate brand's core values
Mats Urde
Department of Business Administration
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Social Sciences
Purpose
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50%
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50%
Organizations
50%
Stakeholders
50%
Management
50%
Paper
50%
Company
50%
Strategic Management
50%
Methodology
50%
Economics, Econometrics and Finance
Brand Architecture
100%
Enterprise
16%
Stakeholder
16%
Strategic Management
16%